The evaluation of urban façade aesthetics is a subject of interest to experts and researchers, often considered subjective and difficult to quantify. However, this method provides an opportunity to assess intangible yet vital aspects of façades. One of the most important purposes of this research is to define a comprehensive process for evaluating urban façade aesthetics, providing a systematic and structured approach for this purpose. The research outlines a method to assess the beauty of façades through participatory processes, allowing for the direct inclusion of public opinion in the evaluation process. This method emphasizes recognizing the strengths and weaknesses of façades and proposes solutions to enhance their aesthetic quality. Additionally, the study introduces a practical evaluation framework to identify functional and visual elements that contribute to the overall urban experience. The methodology includes observing urban examples, conducting interviews with key stakeholders, and employing field studies to identify and categorize the components influencing façade aesthetics. The study provides a comprehensive analysis of materials, texture, color, and other architectural features contributing to urban façade quality, suggesting practical recommendations to enhance the aesthetic and qualitative characteristics of façades.